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How-to: Marketing the Brand ‘New You’ Part III

 New by David Alexander ( the_justified_sinner), Creative Commons, via FlickrOriginally posted as The Brand ‘New You’ at Speaking Well In Public.

Actor, plumber, manager, scientist, athlete, nurse – whether you know it or like it or not, you and what you offer are a brand.You may be looking for your next employer, your next role or a higher grade, your next customer, interview or review … success or failure are affected by how you develop and market your brand.

Ten top tips for personal branding:

  1. Know what you are. Are you a rarity, offering something in short supply? Or if there are a lot of you, do you know your Unique Selling Point? Keep it clear in your mind and be prepared to put some people off. Continue reading

Featured Post

Review: Edge of Tomorrow (2014)

Edge of Tomorrow movie posterAlways watchable Tom Cruise fights another War of the Worlds in this rollicking, timey-wimey, CGI-laden Groundhog Troopers. Or should that be Starship Groundhogs? Or possibly Independence Groundhogs?

Five years after meteorites crash land carrying an alien invasion force, cowardly PR slime-ball Will Cage (Cruise) is sent to the front-line as cannon-fodder and is killed almost immediately – only to wake up again at the start of the previous day. Somehow he’s been infected with the aliens’ ability to ‘reset’ time. Under the training of Rita Vrataski (Emily Blunt), Cage lives the same day over and over; but foreknowledge of the battlefield doesn’t prevent the failure of the human counter-attack. Instead, the pair have to find a way to kill the alien central ‘mind’ before the attack even happens.

It’s Groundhog Day with armoured exoskeletons, big guns, big explosions and hordes of thrashing, tentacled metal nasties. Continue reading


Review: Postman Pat The Movie (2014)

Postman Pat The Movie - posterNieces. That’s my excuse for going to see this. So what’s the producers excuse for what they’ve done to a beloved childrens’ TV character?

Why, when they make a feature length movie, do producers want to take the very thing they presumably paid a lot of money for the movie rights, then turn it into something else?

Postman Pat The Movie is like a throwback to 70′s sit-com spin-offs; take a successful TV property, then take it on holiday; sacrifice the familiar elements that make it what it is, then ditch the characters, the setting and any of the plotting and turn it into… a shallow imitation of itself. Continue reading


Review: Gravity (2013)

Gravity movie posterAlfonso Cuarón’s Oscar-winning technical tour-de-force is a thriller come adventure come survival story, yet, with a cast of only two, remains epic in every sense.

Sandra Bullock is entirely sympathetic (if not entirely believable) as civilian astronaut Dr Ryan Stone, a technical specialist in orbit to upgrade the Hubble Space Telescope. George Clooney is barely, but memorably, there as shuttle commander Matt Kowalski.

Don’t you know it, those pesky Russians have shot down one of their own satellites, creating a shower of debris hurtling across the sky at 20,000 miles per hour. The high-speed space junk takes out their shuttle, then the ISS, until the only refuge is a Chinese space station. Continue reading »


Humour: No Flush

Humour: No flush - image“Well, you can flush… but we don’t appear to have connected it yet.”
(Ringwood Gateway Conveniences)

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