If you host your website with UK outfit 1and1, you’ll find some tools in the back-end, one of which is a little Mickey Mouse Website Analysis tool. In theory you can point it at anything, but I suspect it’s geared toward sites hosted by 1and1.
The initial scan of the site’s meta-data prompted some interesting questions, particularly if you’re thinking of search engine optimisation.
‘Title (If you’ve added a title for your website, how many words and characters did you use?)
Your website has a title with 18 characters and 2 words. You should use between 30-66 characters and 5-10 words.’
So that’s where Google, Microsoft and IBM have been going wrong all these years… Seriously, though, Microsoft now has a pithy title ‘Microsoft – Devices and Services.’ Done and out. Amazon, on the other hand, goes the whole hog ‘Amazon – Low prices in electronics, books, sports equipment and more.’ Continue reading
Originally posted as: But WHAT CAN BE DONE: Dos and Don’ts To Combat Online Sexism by Leigh Alexander
You may notice that a lot of things happen to do with sexism on the internet. Sometimes someone has done a sexist thing and people are talking about it. Sometimes someone has written an article about the time they experienced sexism and other people are having feelings about it. Sometimes a particular woman or women is being harassed on Twitter and you are witnessing it.
As you know, sexism is bad, and when bad things happen, you might have feelings about it too. But how can you help? What should be done? Here is a guide: Continue reading
Fortunately everyone came back alive (although Mr Smithie is still AWOL somewhere in the sunshine). Continue reading
Look at any corporate website, and chances are you’ll find a page on Our Values. Some might dismiss the idea as new age, soft, touchy feely stuff – but values are worth exploring, establishing and promoting because they make business sense.
Ideally, core values: Continue reading
Aside from the twist that it’s the women’s relay team that’s making the drama, there’s not enough budget or risk-taking to lift this innocuous TV-movie script beyond soapland and pop-videos. Plenty of charm, but it lacks the grit and ambition to rise beyond the bottom step of the podium. Continue reading
No one claims to understand the majority of settings available to them on the social media platforms they use.
What’s the solution? In platform induction, start with the settings. Training in becoming familiar with the role, risks and language of settings should be taught in interesting ways. Cyber security and social media “gardening” can be engaging. Settings is a key social media skill and should be recognised in appraisal and reward systems. We should value the role and importance of setting our social media garden mindfully and skilfully. Often the senior managers are the worst exemplars. Lead from the top, blah, blah. Continue reading
How risk-averse are you – and your business? In personal and business life, risk is ever-present.
Your response to risk is on a sliding scale from Averse, through Minimalist, Cautious and Open to Hungry. You might be naturally risk-averse in everything, always risk-hungry, or somewhere in the middle; flexible depending on the circumstances.
Risk-Averse: You’re change-wary, always going for the sure, safe, tried and tested and maybe inclined to say ‘if it ain’t broke, don’t fix it’ and ‘better the devil you know …’ Continue reading