It seems obvious, doesn’t it; if you want more traffic to your web site, just write more content.
It ain’t necessarily so. If you’re marketing your site with keywords and doing SEO – and doing it right – then yes, the more you post, the more traffic you should get. If you’re largely posting to social media and rely on your followers to share your posts, then posting every day might in fact give them chronic fatigue. How lively is your circle of followers?
Once a week, or bi-weekly might be enough. After all, how much can you write? More importantly, what standard of quality can you write? Posting a lot is no good if your readers get sick of it and drift away.
For example, No Expert is a one-man band, I have a day job, I don’t post everyday, and I cover a limited range of technical subjects. Everything Express has an authoring team and posts pretty much every day on a wide variety of stuff that interests us, in the hope that it interests at least some of the readership. In that case, we know they won’t read everything, but keep coming back because they know there’ll be something different, maybe unexpected, tomorrow.
If you want lots of social sharing, your content has to be top quality and you need to keep your subscribers waiting eagerly for more. They will feel the urge to share less frequent but high-quality content in preference to perpetuating daily dross. Don’t take them for fools.
The one quirk in this is search engine traffic. Frequent postings with targeted keywords pull in search traffic; the search engines can’t measure quality objectively or reliably but they will index a lot and that will pull in page views – good for the hit count, even though the traffic itself may not have any recurring value.
So there really is no ‘right’ answer. Decide what kind of webmaster you want to be, your audience, and your traffic objectives and post accordingly. AJS
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