Software, Technology

News: Windows 8 Metro apps now called Windows Store apps

Windows Store AppsYou would think a company that considers itself good at marketing could at least name its products. There’s a new entry in the Microsoft Encyclopedia of Dumb. Windows 8 ‘Metro‘ apps will now be called Windows Store apps. Maybe.

In August, Microsoft made known that ‘Metro‘ was ‘only a code name’ for the new Windows 8 user interface (‘Metro UI’ or ‘Metro-style’ interface), apps (Metro apps) and the design language itself (Metro). Since then the term ‘Modern UI’ has been bandied about to describe the flattened, Fisher Price, pastel-coloured, Live Tiles interface and design.

Only that’s not the official new name either. Journalists, sources and Microsoft staff keep referring to Metro. Confusion reigns.

In an interview with Mary Jo Foley, Microsoft Corporate Vice President of the Developer Division (business card the size of a desk) Soma Somasegar, indicated that Metro-style apps in Windows 8 will be called Windows Store apps. The interface will *not* be called Windows Store, or Metro UI or Modern UI.

However, ‘Live Tile’, ‘Modern-UI’, ‘Windows 8’ apps do not necessarily have to come from the store; you can side-load from other sources, suppliers or your own development environment. Nor will all the apps in the store be ‘Live Tile’, ‘Modern-UI’, ‘Windows 8’ apps, but conventional desktop applications sit there as well.

Everyone assumes that Microsoft dropped the Metro references owing to a massive trademark gaff concerning German company Metro AG; this has never been confirmed by Microsoft.

The key thing is that MS hasn’t officially christened the new Live Tile Style (my moniker), but conveniently, this naming would help push the Windows Store – aka ‘hoped-for-cash-cow’ – which is Microsoft’s answer to iTunes and the Apple store.

The Windows Phone Marketplace has already been renamed to Windows Phone Store, which suggests that Windows Phone apps will be called Windows Phone Store apps in the future.

Calling Redmond. How do you expect to sell this stuff if you can’t name it? AJS

About Allan J. Smithie

Allan J. Smithie is a journalist and commentator based in Dubai.


4 thoughts on “News: Windows 8 Metro apps now called Windows Store apps

  1. i agree.

    Posted by Caroline Coln | October 11, 2012, 9:53 am
  2. This metro, modern, windows, store app along with Windows 8 is the biggest mistake made ever by Microsoft. This should be cleared in Windows 9. It’s much worst than it was Vista.

    Posted by Rosemary H | October 13, 2012, 12:02 am
  3. Reblogged this on TECHNOLOGIES CUTTING EDGE and commented:
    Very informative article. Though there are much more competitive features Windows 8 has to offer, there are also more disappointments for some others. That’s always happened since there are a huge amount of people still using Windows XP. We all have different tastes and point of view!

    Posted by robiraheta | October 25, 2012, 1:24 am


  1. Pingback: How-to: Understand Windows Phone 7x « Everything Express - October 25, 2012

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