Speaking well in public isn’t just about what you say.
What you put online will affect your personal and professional image. Be careful – everything you put out there is visible, so make sure grammar, spelling and punctuation are checked, your facts are correct and your opinions (and photographs) reflect well on you.
If you’re representing your organisation at a meeting, conference or other event, whether with colleagues new to you, other companies, the public or the press, be sure that today people will google you to find out about you and will expect you to have a presence. Is your internet presence – or lack of – sending out the right message?
For internal events, if your organisation’s intranet has the facility for a personal profile, ensure you have created one. If you’ll be meeting colleagues new to you, your online presence will affect their first impressions of you.
LinkedIn has become essential today – post a business headshot and brief headline, and make the most of the space available. Information about your key skills and achievements, your history, current projects and future goals, your interests and values will all help support your professional persona. Give and collect endorsements for credibility and take an active part in group discussions to establish yourself as a key player in your field. This will then reflect well on your company.
Twitter may seem to be a forum for idle chat, but you can say a lot about yourself and your company in 140 characters. Follow organisations and people you admire, make considered comments on relevant issues, offer advice and guidance and link to any articles you have published online.
What does the internet say about you? Google yourself and find out… PH
Related: How-to: Marketing the Brand ‘New You‘