How-to: Ten tips for effective communications

Photo courtesy of gfpeck (Creative Commons) originally appeared in social media, Philippa Hammond, ‏@TalkingSpeaking, June 2015

Communications strengthen relationships and productivity are in the top three employability skills.

Ten tips for effective communications coming up:

  1. Tone of voice = the personality of the organisation or writer should come through
  2. House style = the organisation’s dress code
  3. Grammar = final touches, grooming and social skills

  1. Use active language – ‘fill in the form’, not ‘the form should be filled in’
  2. Focus on the outcome, talk about the future and say it with confidence.
  3. Get to the point first then back it up with the facts, figures and stats
  4. Use more verbs – ‘we’ll discuss it’, not ‘we’ll have a discussion’
  5. Use plain English – ‘buy a house’, don’t ‘purchase a property’
  6. Does the way you write and speak reflect your personal and company Values?
  7. Say ‘you’ and ‘we’ to engage interest.and since it’s just us here, for a bonus:
  8. It’s fine to use conversational contractions – it’s how we speak.


Image credit: Communication by gfpeck (Creative Commons)

About Philippa Hammond

Speaking Well In Public offers a portfolio of public speaking courses for business, performance and social occasions designed and developed by Philippa Hammond, combining her skills and techniques as an award-winning trainer, working actor and voice artist. Philippa is a member of Equity and the Chartered Institute of Personnel and Development.


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